26/11 still triggers painful memories among not only among the India citizens but among all the peace loving people in this world. Mumbai, the financial capital of India, virtually came to a standstill when terrorists took the city itself as hostage...

Hmm. Who gave you the right to offend the poor hotel heiress? What? Are you saying that there is actually nothing offending about this? Hai, Come on. You put her image on a vacant, unsold billboard, and you wrote – vacant! So, what are you trying to...

Perhaps there are more husbands who secretly wish to slap their wives. Let me explain the reason for saying this. A Danish advocacy group decides to make awareness about domestic violence. So, they created some kind of online game- “Hit the...

It is hard to find a good copy-oriented campaign. While wandering through previous ads, I stumbled upon this moving print campaign which raises its concern against female foeticide. These two ads ( see the ads- here and here) show how aborting a girl...

Sometimes we all ask for directions to strangers. Though there are a few crazy ones, who deliberately misguide us or shrug off, most of the people will usually help. But, this campaign advices us to fear these strangers and not to ask for...

Innocent childhood destroyed by deadly hands. The recent advertising effort from McCann Milan for Casa do Menor in Italy, provides us with a harrowing experience. Bu, we, as a society needs a shock treatment sometimes. Isn’t it? The print ad...

Well, the sickness prescribes medicine for cure. This ambient advertising effort has been created for Swedish horror film festival, Saatchi & Saatchi Stockholm. This pillow was sent out to the members of the festival. Time and date was printed...

Are you jailed in your present job? Are you suffocated with the customs of your present firm, including the required dress code? Does wearing that particular attire makes you feel like trapped or jailed? Oh, these are usual questions. Any job portal...

Another ‘moving’ ambient work which, just like the pimple climbing effort, may snatch your attention from present tense (here-driving) . This effort has been done by Grey, Jakarta, for Insto, an eye cleaning product. As part of the publicity...

We know that smoking is injurious to health. We have come across with many advertising effort against smoking . we saw a smoker’s bed without a copywriter. We saw how passive smoking kills, just like lethal weapons kill somebody. We watched how a...