Exploring the shopping psyche of the African-American woman - Instablogs
Exploring the shopping psyche of the African-American woman
Sijo Joseph , Cochin: Apr 10 2009
Made Popular Apr 10 2009
The primary job of advertisers is to understand the mindset and shopping habits of their target audience. A study, conducted by Lattimer Communications and The Bantam Group shows that 86% of African-American women feel that companies have no clue when...
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